Get Ready for
For founders and leadership teams approaching capital, market, or scaling.
Your next big milestone won’t wait.
Neither should your readiness.
Every company hits moments where growth starts moving faster than the company.
Preparing for a raise but the story isn’t landing. Entering a market without a clear position. Scaling but the team isn’t aligned. Facing investor or board pressure without clarity.
When stakes rise, teams are stretched, and the path forward isn’t entirely clear–experienced perspective is critical.
That’s where Jetty comes in.
The Jetty Model
Jetty works alongside founders and leadership teams to connect strategy, capital, and execution before critical growth moves.
As companies grow, new questions start to surface across the business:
- What exactly are we building?
- Where do we fit in the market?
- How will the next phase be funded?
- How do we attract partners & win customers?
- Is the team ready to execute?
Challenges– and answers–stop living neatly inside individual functions. Strategy, capital, market positioning, partnerships, operations, and leadership alignment all start to intersect.
Jetty connects the threads before the next leap–
through both strategic sprints and fractional executive work.
Jetty Strategic Sprints
Four to six weeks. One milestone. Real traction.
Jetty works through a focused set of strategic sprints designed to prepare companies for specific growth milestones — from defining the company and category, to preparing capital strategy, market entry, and operational readiness.
Most companies activate Jetty ahead of one of five critical moments—before the next big move is fully clear:
Strategic Clarity
When the foundation isn’t fully clear—but every decision depends on getting it right.
Before capital, market entry, or expansion, a clear strategic core is essential—what the company is, who it’s for, and how it creates value. This sprint aligns narrative, positioning, and leadership direction for the next phase of growth.
Outcomes
- Clear business model and revenue logic
- Defined company positioning
- Clear target audience and market focus
- Compelling company narrative
- Alignment leadership direction and priorities
- Strong foundation for upcoming growth milestones
Used ahead of: Fundraising, grant applications, early growth decisions, or first go-to-market efforts.
Category Positioning:
When you need to define where you lead—and why it matters in the market.
Defines the category the company is building—not just the product.
Breakthrough companies don’t compete inside existing definitions—they define them. This sprint clarifies the category narrative that shapes how investors, customers, and partners understand the opportunity.
Outcomes
- Clear category definition and opportunity
- Strong differentiation in crowded markets
- Compelling narrative for investors and early adopters
- Positioning beyond product features
- Foundation for market education and thought leadership
Used ahead of: Investor conversations, category launches, major positioning shifts, grant applications.
Investor Readiness
When capital is on the horizon—but the story, structure, or positioning isn’t ready yet.
Capital raises expose gaps in narrative clarity, strategic alignment, and growth logic. This sprint aligns positioning, capital narrative, and roadmap—so investors understand not just the opportunity, but how the business scales, how risk is reduced, and how value is created.
Outcomes
- Compelling capital narrative
- Stronger investor deck and story structure
- Clear articulation of market opportunity
- Investor-ready milestone and growth roadmap
- Confidence in diligence conversations
- Clear articulation of key risks and mitigation strategy
Used ahead of: Seed or Series A/B raises, strategic partnerships, IPO preparation or capital market activity and board scrutiny.
Go-to-Market Clarity
When you’re preparing to go to market—and how you show up will define what happens next.
Aligns positioning, go-to-market direction, and how the company shows up—so launches land with clarity, traction builds early, and scaling doesn’t amplify the wrong signals.
Outcomes
- Clear go-to-market direction
- Alignment between product, positioning, and audience
- Sharper messaging for customers and partners
- Coordinated direction across teams
- Confidence ahead of launches or major announcements
Used ahead of: Product launches, market entry, repositioning, and expansion into new markets, segments, or strategic partnerships.
Operator Readiness:
When strategy and execution start to collide—and alignment across leadership becomes critical.
Aligns leadership, priorities, and decision-making ahead of the next phase of scale.
As companies scale, strategy and execution begin to collide. This sprint aligns leadership, priorities, and operating rhythm—so the organization can move forward with clarity and cohesion.
Outcomes
- Leadership alignment on priorities and direction
- Clearer roles and decision ownership
- Stronger connection between strategy and execution
- Reduced friction across teams
- Organizational readiness for scale
Used ahead of: Product launches, scaling phases, team expansion, leadership transitions, and increasing operational complexity.
NEED SUPPORT BEYOND THE SPRINTS?
For companies navigating critical phases of growth, Jetty also takes on a limited number of advisory or fractional roles to help connect strategy directly to execution.
Approaching a critical milestone?
“I’ve been in the room when the stakes were highest—and now I help you prepare for them.
6 IPOs,
26 M&A deals,
$25M partner deals,
Big investments on the line,
100+ product & brand launches,
Millions in monthly marketing spend,
and growth curves that didn’t look possible on paper.
I built Jetty because founders don’t need more advice.
They need to get ready.”
Jodie Carlisle,
Founder & Chief Readiness Officer
“Jodie is the GOAT of strategy.
A true CEO whisperer.”
Andrea Merson, Senior Director of Marketing – TURO
“Jodie has been a valuable partner to us across many years and milestones. She and her company, Jetty, helped us translate complex science into a clear technology platform strategy that strengthened how we position our innovation with investors and the market. From early strategy through capital raises and our IPO, they’ve worked closely with our leadership team – continuing to shape how we frame the value of our platform, ensuring we bring the highest value to the market and new partner opportunities.”
Sebastien Plouffe, CEO
Defence Therapeutics
Bio Tech | Pre-Seed to Capital Markets
“Jodie has a rare ability to turn early-stage ideas into a clear company, investor and market strategy.
She worked closely with our leadership team to shape Urban Juve from its earliest stages—defining the product, positioning, brand, go-to-market strategy, and investor narrative that ultimately helped the company attract capital and achieve a successful IPO. I’d recommend Jodie and the Jetty team to any company serious about building something meaningful and preparing for the next stage of growth.”
Sandi Lesueur, CEO
VIRTU Resorts (prev. Urban Juve)
Health & Wellness | Pre-Seed to IPO
Approaching a major milestone?
If the next phase is coming into view, make sure the model, strategy, narrative, and team are ready.
Let Jetty connect the threads before the next leap.